TIGER ROAR COLLECTIVE
For Tiger Beer via Publicis Singapore
Market Asia
Year 2019
Tiger Beer launched the Roar Collective globally on November 9th in Seoul, bringing together artists, musicians, chefs, dancers, and tech enthusiasts in unexpected collaborations. Their goal? To give talented individuals worldwide a chance to shine. After seeing my previous project, Genus Panthera, Publicis Singapore got in touch. They wanted an illustration for Tiger Beer's Roar Collective launch event.
My main job was to create a versatile key visual. I began with an abstract neon city and then focused on crafting tigers that looked alike but had distinct features for individuality. This artwork played a big role leading up to the event, during the event, and in the official aftermovie, enhancing the overall experience. It's the perfect blend of creativity and purpose that makes this project truly remarkable.
SERVICES & CREDITS
Digital Art & Illustration: Mart Biemans
Art Direction: Publicis Singapore