For Smoke
Market The Netherlands
Year 2020
Smoke is a bar in the heart of Groningen. They feature live-bands, open-mic nights, DJ’s and stand-up comedy. For craft beer, wine and whiskey they've asked the best curators to make a nice selection for you. Besides being a bar with weekly programming, they serve some kick-ass food. They serve slow cooked food from their smokers, smash burgers, homemade sauces and vegan options. Informal, lip-smacking comfort food. Eat a brisket, drink a craft beer, wine or a cocktail and enjoy some roots, blues, americana and more. I really enjoyed working on their branding as the owner is a good friend and I frequently visit the place. Because of this I believe to have captured the vibe extremely well.
Design Direction, Logo Design & Brand Identity: Mart Biemans