After giving it some good thought we have decided to create a full rebranding for ARTY. The main reason for this refreshing look is that it makes it easier for us to control how his logo will be used from now on so that we can create a consistent look for all design aspects within ARTY’s brand. We believe that having some basic guidelines is essential for this and we expect designers, partners, promoters etcetera to follow these guidelines.
The new look isn’t completely different from his old logo as ARTY has already made quite a name for himself and we want people to quickly adapt to the change. Its a bit simpler, more timeless and more suitable for various applications.